Beyond the Shortest Route: The Challenge of Optimizing the Last Mile

This article adapts operational insights originally published by Francisco Crizul, CTO of Deri, our all-in-one logistics company. One of the problems that comes up time and time again in real-world logistics operations is route optimization. At first glance, the problem seems simple. There are a number of orders, several vehicles, and the goal is to […]

Beyond Picking: How to Optimize a Wave in a Real Warehouse (and in Supermarkets)

This article adapts operational insights originally published by Francisco Crizul, CTO of Deri, our all-in-one logistics company. In an earlier article, Francisco wrote about one of the problems that interests him most in logistics: last-mile route optimization. There is a natural connection to a problem that occurs a few meters earlier in the chain: […]

When Logistics Loses Traceability, the Problem Is No Longer Logistical

This article draws on operational insights originally published by Francisco Crizul, CTO of Deri, our all-in-one logistics company. Early in his career, Francisco had the opportunity to work at IKI (selliki), a startup in Mexico founded by Uruguayan entrepreneurs, built on an ambitious and, from the very beginning, brilliant idea: an integrated shopping experience spanning digital […]

The Transformation Worked. The Company Didn't.

Why Digital Transformation Fails When No One Advocates for Change.

For months, you’ve been thinking about how to transform your company. How to improve your bottom line. Reduce churn. Increase revenue. And you’ve just come up with the perfect solution… “A new software solution that streamlines your operations and enhances the customer experience.” “It’s simple, really,” you might be tempted to think to yourself. “We just need […]

The questions your last software vendor didn’t ask.

What we ask a trucking company before we provide a quote.

As an executive leading a transportation/logistics company… How do you go about digitally transforming your business? You identify a gap in your process—something that can be automated, an element that could significantly enhance your customer experience. You develop the overall vision and requirements, and then what? How do you go about delegating […]

Automating My Business… and Losing Control: The Invisible Dilemma

Not long ago, a fellow entrepreneur told me something that really stuck with me: “Martin, if I automate too much, I feel like I’ll lose control of my business.” I smiled, but I understood. Because automation is both trust… and fear. It’s putting faith in systems, processes, and algorithms, while a voice inside whispers: “What […]

Sustainability: A Necessary Commitment for the Future

We live in an era where mass consumption and industrial production have reached unprecedented levels, which has had a significant impact on our planet. Sustainability, understood as the ability to meet the needs of the present without compromising those of future generations, has become one of the main challenges […]