The client was right. They could do it more cheaply with AI.
In early 2025, a lead came knocking on our door looking for Flutter developers to build an MVP. Everything went great until we talked about money: our quote was way over their expectations—four times as much, to be specific. This was our first time dealing with the impact of “vibe-coding” and the now-well-known “I can do it […]
The Transformation Worked. The Company Didn't.
For months, you’ve been thinking about how to transform your company. How to improve your bottom line. Reduce churn. Increase revenue. And you’ve just come up with the perfect solution… “A new software solution that streamlines your operations and enhances the customer experience.” “It’s simple, really,” you might be tempted to think to yourself. “We just need […]
The questions your last software vendor didn’t ask.
As an executive leading a transportation/logistics company… How do you go about digitally transforming your business? You identify a gap in your process—something that can be automated, an element that could significantly enhance your customer experience. You develop the overall vision and requirements, and then what? How do you go about delegating […]
Automating My Business… and Losing Control: The Invisible Dilemma
Not long ago, a fellow entrepreneur told me something that really stuck with me: “Martin, if I automate too much, I feel like I’ll lose control of my business.” I smiled, but I understood. Because automation is both trust… and fear. It’s putting faith in systems, processes, and algorithms, while a voice inside whispers: “What […]
Sustainability: A Necessary Commitment for the Future
We live in an era where mass consumption and industrial production have reached unprecedented levels, which has had a significant impact on our planet. Sustainability, understood as the ability to meet the needs of the present without compromising those of future generations, has become one of the main challenges […]
