Before measuring AI inputs, demonstrate its results
Will 2026 be the year when established companies realize that using token consumption as a KPI isn’t a good idea? AI has improved significantly over the past year. The hype remains deafening, and the board is starting to push harder and harder for faster AI adoption. While you were dealing with […]
Beyond the Shortest Route: The Challenge of Optimizing the Last Mile
This article adapts operational insights originally published by Francisco Crizul, CTO of Deri, our all-in-one logistics company. Early in his career, Francisco had the opportunity to work at IKI (selliki), a startup in Mexico founded by Uruguayan entrepreneurs and built on an ambitious and, from the very beginning, brilliant idea: an experience […]
Beyond Picking: How to Optimize a Wave in a Real Warehouse (and in Supermarkets)
This article adapts operational insights originally published by Francisco Crizul, CTO of Deri, our all-in-one logistics company. Early in his career, Francisco had the opportunity to work at IKI (selliki), a startup in Mexico founded by Uruguayan entrepreneurs and built on an ambitious and, from the very beginning, brilliant idea: an experience […]
When logistics lose traceability, the problem is no longer just a logistics issue
This article adapts operational insights originally published by Francisco Crizul, CTO of Deri, our all-in-one logistics company. Early in his career, Francisco had the opportunity to work at IKI (selliki), a startup in Mexico founded by Uruguayan entrepreneurs and built on an ambitious and, from the very beginning, brilliant idea: an experience […]
The customer was right. I could do it more cheaply with AI.
In early 2025, we were approached by a lead looking for Flutter developers to build an MVP. Everything was going great until we talked about money: our quote was waaaay above their expectations—four times as much, to be precise. It was the first time we’d faced the impact of “vibe-coding” and the well-known “I can […]
The transformation worked. The company didn't.
For months now, you’ve been thinking about how to transform your business. How to improve your bottom line. Reduce churn. Increase revenue. And you’ve just come up with the perfect solution… “A new software solution that streamlines your operations and enhances the customer experience.” “It’s actually simple,” you might be tempted to think. “We just need a […]
The Questions Your Last Software Provider Didn't Ask You
As an executive leading a transportation or logistics company… How do you approach the digital transformation of your business? You identify a gap in your process—something that can be automated, an element that could significantly improve your customers’ experience. You define the overall vision and requirements—and then what? How do you delegate […]
New year, same problems: the hidden cost of your logistics tech debt.
It’s January. The first meeting of the year. The same promises, the same presentation—only the year has changed. “This year we’re going to solve the issues with deliveries, inventory, and visibility.” They said that in 2025. In 2024. In 2023. And it didn’t happen. Why? Because they’re trying to solve systemic problems with the same system that creates them. The debt that […]
No one should be watching this... and you are.
Yes, I know. It’s Christmas Eve. Or maybe it’s already Christmas. Families are gathered together, tables are full, and presents have been unwrapped. And here you are, phone in hand, checking notifications, pending routes, or dashboards that never sleep. Because while the world celebrates, some of us are still moving packages, data, and routes. This post […]
Your delivery personnel are not the issue; your system is.
Fatigue, errors, and turnover: The scene is painful and costly. An operations manager reviews the monthly report and sees that he has lost three experienced drivers in the last four weeks. They all resigned, citing "unsustainable workload" and "lack of operational support." Meanwhile, the remaining drivers are overworked, making mistakes due to fatigue and [...]
