Beyond Picking: How to Optimize a Wave in a Real Warehouse (and in Supermarkets)

This article adapts operational insights originally published by Francisco Crizul, CTO of Deri, our all-in-one logistics company. In an earlier article, Francisco wrote about one of the problems that interests him most in logistics: last-mile route optimization. There is a natural connection to a problem that occurs a few meters earlier in the chain: […]

Before you measure AI inputs, verify the outputs

Why AI adoption should be measured by business outcomes—not by tokens, usage, or creativity.

Will 2026 be the year when established companies realize that token consumption as a KPI isn’t a good metric? AI has improved significantly over the past year. The hype continues to be deafening, and the board is starting to push harder for faster AI adoption. While handling day-to-day operations, you come up with a perfect […]

The Transformation Worked. The Company Didn't.

Why Digital Transformation Fails When No One Advocates for Change.

For months, you’ve been thinking about how to transform your company. How to improve your bottom line. Reduce churn. Increase revenue. And you’ve just come up with the perfect solution… “A new software solution that streamlines your operations and enhances the customer experience.” “It’s simple, really,” you might be tempted to think to yourself. “We just need […]

Automating My Business… and Losing Control: The Invisible Dilemma

Not long ago, a fellow entrepreneur told me something that really stuck with me: “Martin, if I automate too much, I feel like I’ll lose control of my business.” I smiled, but I understood. Because automation is both trust… and fear. It’s putting faith in systems, processes, and algorithms, while a voice inside whispers: “What […]