Beyond the Shortest Route: The Challenge of Optimizing the Last Mile

This article adapts operational insights originally published by Francisco Crizul, CTO of Deri, our all-in-one logistics company. One of the problems that comes up time and time again in real-world logistics operations is route optimization. At first glance, the problem seems simple. There are a number of orders, several vehicles, and the goal is to […]

Before you measure AI inputs, verify the outputs

Why AI adoption should be measured by business outcomes—not by tokens, usage, or creativity.

Will 2026 be the year when established companies realize that token consumption as a KPI isn’t a good metric? AI has improved significantly over the past year. The hype continues to be deafening, and the board is starting to push harder for faster AI adoption. While handling day-to-day operations, you come up with a perfect […]

The Transformation Worked. The Company Didn't.

Why Digital Transformation Fails When No One Advocates for Change.

For months, you’ve been thinking about how to transform your company. How to improve your bottom line. Reduce churn. Increase revenue. And you’ve just come up with the perfect solution… “A new software solution that streamlines your operations and enhances the customer experience.” “It’s simple, really,” you might be tempted to think to yourself. “We just need […]

The questions your last software vendor didn’t ask.

What we ask a trucking company before we provide a quote.

As an executive leading a transportation/logistics company… How do you go about digitally transforming your business? You identify a gap in your process—something that can be automated, an element that could significantly enhance your customer experience. You develop the overall vision and requirements, and then what? How do you go about delegating […]