Indi

United States

eCommerce & Influencer Marketing

The Indi project, developed between December 2020 and May 2022, had as its mission to revolutionize eCommerce by integrating influencers and their audiences, under the slogan "Cash in Your Passion".

Product Design

Outsourcing

+120

+340k

14 How do you

help you?

Product Design

Outsourcing

Challenge

Revolutionizing eCommerce with "Cash in Your Passion". The main challenge was to redesign and improve Indi's application to optimize the user experience, standardize the interface, and add functionalities such as live events, where influencers could promote products in real time, with live chat and direct links to the products.

Solution

Innovation and Collaboration in Development. The team used agile Scrum methodologies to facilitate collaboration between backend developers, designers and Flutter specialists. They focused on improving usability, ensuring visual consistency, and providing influencers and shoppers with advanced tools to interact and transact.

What was the

result?

Significant improvement in user experience and new tools for influencers.

The redesign of the app resulted in a streamlined user experience and the introduction of innovative tools that allowed influencers to expand their reach and improve interaction with their audiences. The app now offers advanced features such as live events, strengthening the connection between influencers and shoppers, and setting new standards in eCommerce.