Beyond the Shortest Route: The Challenge of Optimizing the Last Mile

This piece adapts operational learnings originally published by Francisco Crizul, CTO of Deri, our all-in one logistics company. One of the problems that comes up again and again in real logistics operations is route optimization. At first glance, the problem looks simple. There are a series of orders, several vehicles, and the goal is to […]
Before you measure AI inputs, prove the outputs

Will 2026 be the year when established companies understand that token consumption as a KPI isn’t good? AI has been improving considerably over the past year. The hype continues to be deafening and the board starts to push harder for faster AI adoption. Whilst dealing with the daily operations you come up with a perfect […]
The Transformation Worked. The Company Didn’t.

For months, you’ve been thinking about how to transform your company. How to improve your numbers. Reduce churn. Increase revenue. And you just came up with a perfect solution… «A new software solution that streamlines your operations and elevates customer experience.» «It’s simple really» you may be tempted to think to yourself. «We just need […]
The questions your last software vendor didn’t ask.

As an executive leading a transportation/logistics company… How do you go about digitally transforming your business? You spot a gap in your process, something that can be automated, a piece that could significantly elevate your customer experience. You come up with the overall vision and requirements, and then what? How do you go about delegating […]