The client was right. They could do it cheaper with AI.
In early 2025 a lead came knocking on our door looking for Flutter devs to develop an MVP. Everything went great until we talked cash: we quoted waaay over their expectations. 4x over, to be specific. This was our first time dealing with the impact of vibe-coding and the now well-known «I can do it […]
The Transformation Worked. The Company Didn’t.
For months, you’ve been thinking about how to transform your company. How to improve your numbers. Reduce churn. Increase revenue. And you just came up with a perfect solution… «A new software solution that streamlines your operations and elevates customer experience.» «It’s simple really» you may be tempted to think to yourself. «We just need […]
The questions your last software vendor didn’t ask.
As an executive leading a transportation/logistics company… How do you go about digitally transforming your business? You spot a gap in your process, something that can be automated, a piece that could significantly elevate your customer experience. You come up with the overall vision and requirements, and then what? How do you go about delegating […]
Automating My Business… and Losing Control: The Invisible Dilemma
Not long ago, a fellow entrepreneur told me something that stuck with me: “Martin, if I automate too much, I feel like I’ll lose control of my business.” I smiled, but I got it. Because automation is both trust… and fear. It’s putting faith in systems, processes, and algorithms, while a voice inside whispers: “What […]
La Sostenibilidad: Un Compromiso Necesario para el Futuro
Vivimos en una era donde el consumo masivo y la producción industrial han alcanzado niveles sin precedentes, lo que ha generado un impacto significativo en nuestro planeta. La sostenibilidad, entendida como la capacidad de satisfacer las necesidades del presente sin comprometer las de las futuras generaciones, se ha convertido en uno de los principales desafíos […]
