Before you measure AI inputs, prove the outputs

Why AI adoption should be measured by business outcomes. Not tokens, usage or creativity.

Will 2026 be the year when established companies understand that token consumption as a KPI isn’t good? AI has been improving considerably over the past year. The hype continues to be deafening and the board starts to push harder for faster AI adoption. Whilst dealing with the daily operations you come up with a perfect […]

The client was right. They could do it cheaper with AI.

What we learned building AI-Powered MVPs.

In early 2025 a lead came knocking on our door looking for Flutter devs to develop an MVP. Everything went great until we talked cash: we quoted waaay over their expectations. 4x over, to be specific. This was our first time dealing with the impact of vibe-coding and the now well-known «I can do it […]

The Transformation Worked. The Company Didn’t.

Why digital transformation fails when nobody champions the change.

For months, you’ve been thinking about how to transform your company. How to improve your numbers. Reduce churn. Increase revenue. And you just came up with a perfect solution… «A new software solution that streamlines your operations and elevates customer experience.» «It’s simple really» you may be tempted to think to yourself. «We just need […]

Combatir la contaminación utilizando movilidad sostenible

La movilidad sostenible está emergiendo como una de las soluciones clave para combatir la contaminación y mejorar la calidad de vida en las ciudades. En un mundo donde el tráfico y las emisiones de vehículos son responsables de gran parte de la contaminación ambiental, es urgente repensar cómo nos movemos. La transición hacia formas de […]