Beyond the Shortest Route: The Challenge of Optimizing the Last Mile

This piece adapts operational learnings originally published by Francisco Crizul, CTO of Deri, our all-in one logistics company. One of the problems that comes up again and again in real logistics operations is route optimization. At first glance, the problem looks simple. There are a series of orders, several vehicles, and the goal is to […]

Beyond Picking: How to Optimize a Wave in a Real Warehouse (and in Supermarkets)

This piece adapts operational learnings originally published by Francisco Crizul, CTO of Deri, our all-in one logistics company. In an earlier piece, Francisco wrote about one of the problems that interests him most in logistics: last-mile route optimization. There is a natural continuity with a problem that happens a few meters earlier in the chain: […]

When Logistics Loses Traceability, the Problem Stops Being Logistical

This piece adapts operational learnings originally published by Francisco Crizul, CTO of Deri, our all-in one logistics company. Early in his career, Francisco had the opportunity to work at IKI (selliki), a startup in Mexico founded by Uruguayan entrepreneurs, built on an ambitious and, from the start, brilliant idea: an integrated shopping experience spanning digital […]

The Transformation Worked. The Company Didn’t.

Why digital transformation fails when nobody champions the change.

For months, you’ve been thinking about how to transform your company. How to improve your numbers. Reduce churn. Increase revenue. And you just came up with a perfect solution… «A new software solution that streamlines your operations and elevates customer experience.» «It’s simple really» you may be tempted to think to yourself. «We just need […]

The questions your last software vendor didn’t ask.

What we ask a trucking company before we quote.

As an executive leading a transportation/logistics company… How do you go about digitally transforming your business? You spot a gap in your process, something that can be automated, a piece that could significantly elevate your customer experience. You come up with the overall vision and requirements, and then what? How do you go about delegating […]

Automating My Business… and Losing Control: The Invisible Dilemma

Not long ago, a fellow entrepreneur told me something that stuck with me: “Martin, if I automate too much, I feel like I’ll lose control of my business.” I smiled, but I got it. Because automation is both trust… and fear. It’s putting faith in systems, processes, and algorithms, while a voice inside whispers: “What […]

La Sostenibilidad: Un Compromiso Necesario para el Futuro

Vivimos en una era donde el consumo masivo y la producción industrial han alcanzado niveles sin precedentes, lo que ha generado un impacto significativo en nuestro planeta. La sostenibilidad, entendida como la capacidad de satisfacer las necesidades del presente sin comprometer las de las futuras generaciones, se ha convertido en uno de los principales desafíos […]