Beyond Picking: How to Optimize a Wave in a Real Warehouse (and in Supermarkets)
This piece adapts operational learnings originally published by Francisco Crizul, CTO of Deri, our all-in one logistics company. In an earlier piece, Francisco wrote about one of the problems that interests him most in logistics: last-mile route optimization. There is a natural continuity with a problem that happens a few meters earlier in the chain: […]
Before you measure AI inputs, prove the outputs
Will 2026 be the year when established companies understand that token consumption as a KPI isn’t good? AI has been improving considerably over the past year. The hype continues to be deafening and the board starts to push harder for faster AI adoption. Whilst dealing with the daily operations you come up with a perfect […]
The Transformation Worked. The Company Didn’t.
For months, you’ve been thinking about how to transform your company. How to improve your numbers. Reduce churn. Increase revenue. And you just came up with a perfect solution… «A new software solution that streamlines your operations and elevates customer experience.» «It’s simple really» you may be tempted to think to yourself. «We just need […]
Automating My Business… and Losing Control: The Invisible Dilemma
Not long ago, a fellow entrepreneur told me something that stuck with me: “Martin, if I automate too much, I feel like I’ll lose control of my business.” I smiled, but I got it. Because automation is both trust… and fear. It’s putting faith in systems, processes, and algorithms, while a voice inside whispers: “What […]
